Price Competition.
Premium is the price for continuous performance. For both you and your customers, it's worth it.
posted by john dodds @ 4:38 PM
Make Marketing History
The views of a marketing deviant.
Wednesday, January 21, 2009
Make Marketing History
The views of a marketing deviant.
About Me
- Name: john dodds
Marketing/Business Consultant with background in public and private sector businesses in UK and US including most consumer media industries. E mail: jcdodds [at] gmail [dot] com
Popular Posts
- Geek Marketing 101
- The J Train Minifesto
- The Branding Myth
- Accentuate The Negative
- Passive Branding
- The Rules Of Blog Club
- Do I Have Famous Friends?
- Research Indicates
- RSS=TiVo For Blogs
- Good Enough Isn't
- New Segmentation
- Crowds Vs. Networks
Previous Posts
- Recognise Your Own Bubble.
- Interesting Answers.
- Three Degrees Of Marketing Insights.
- A Boycott Is For Life Not Just For January.
- Last Night A Rolex Saved My Life?
- Phil Collins And Unintended Consequences.
- Now That's What I Call Differentiation.
- The Year Of Thinking Dangerously.
- Pick N Mix Is Not A Strategy.
- Online Advertising Needs A Rationale.
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 2.5 License.
4 Comments:
I love that definition Doddsy - but sadly in many categories, premium is more linked to status perception than continuous performance or genuine exclusivity.
In Asia, 'luxury' has basically lost its definition because now it simply equates to price point - how utterly depressing.
PS: I can't stand the t-mobile ad. It's not that it's badly done ... or that it's irrelevant [infact there is a bigger idea in 'communication infectiousness'] but it's been done countless times before and relatively recently to.
If you're going to rip someone off, do an old thing, not something that you can remember the original of. God, adland is becoming like the record industry - except less creative.
My point about the t-mobile spot was yes you're right but you're obsessed by this stuff whereas most people are unaware and thus might find I original.
In similar vein, this premium definition is something I found in the unpublished file of the blog - I don't know if I heard it or it's mine but since I Googled the phrase and couldn't find anything, I can't give it an attribution.
It's bound to be you, you're a genius. It's official, someone on this blog said as much. Oh hang on, wasn't that you? :)
There are ed hardy shirts
,pretty ed hardy shirt for men,
ed hardy womens in the ed hardy online store
designed by ed hardy ,
many cheap ed hardy shirt ,glasses,caps,trouers ed hardy shirts on sale ,
You can go to edhardyshirts.com to have a look ,you may find one of ed hardy clothing fit for you
Top qualitymen's jacket,
These cheap jacket are on sale now,you can find
north face jackets inmage on our web
Do you wannaghd hair straighteners for you own , we have many
cheap ghd hair straightenersin style and great,you can choose one from these
hair straightenersAuthentic chaussure pumachaussure sport And chaussure nike shoes
http://www.crazypurchase.com
http://weddingdressseason.com
http://jeancart.com
http://straighthairgirl.blog126.fc2.com
http://www.seriousblogging.com/crazygirlsshirts
http://www.free-blog-site.com/iammyself
http://d.hatena.ne.jp/hotfishing
http://www3.atword.jp/deepseaworld
Post a Comment
<< Home