Holding Out For A Hero's Story.
Intel's latest campaign takes the idea of creating a story to heart by looking at the concept of hero/rock-star in a different way and thereby differentiating their tone of voice.
posted by john dodds @ 11:56 PM
3 Comments:
I quite like that.
It's good isn't it?
I love the idea of 'sponsors of tomorrow' ... and whilst I quite like the ad, it's still a bloody ad which is rather annoying given they could take this idea to places that would make Google look positively slow.
Sadly - like Diageo - I think it's another example of a company wanting to talk rather than prove ... but for them, it's a big step forward, especially as it means not having to see those bloody blue men things anymore.
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