Make Marketing History

The views of a marketing deviant.

Thursday, March 30, 2017

Where's The Beef?

Your poster has my attention. You seem to be establishing a hierarchy of beef and suggesting that Scotch Beef sits at its pinnacle.

But you don't tell me why. You don't even give me a hint. You just assume I will be willing to devote some more of my attention to your website.

You lost my attention.